American Apparel Digital Media Refresh
After American Apparels' shift in management and company ownership I presented and initiated a full brand identity refresh for all of American Apparels’ retail digital media. This was intended to reflect American Apparels' strong brand DNA while simultaneously adapting to the new corporate environment of our parent company Gildan. Through a streamlined approach and birds-eye-view look at our current brand image a new, modern, yet familiar design language emerged. I managed our remote design team to implement our weekly promotional art direction through multiple channels ie; web design, web banners, paid social media assets, emails, and display ads.
American Apparel Print Shop Retail Subsidiary
I designed a new retail environment for custom on-demand digital printing within select American Apparel retail stores. A proof of concept was created in our Los Angeles factory flagship store, and expanded to new additional locations in New York City.
• Complete brand identity refresh for Print Shop retail subsidiary
• Assisted in-house production team with design work for textiles
• Managed third party wholesale clients in the custom printing process from start to finish
• Select custom graphic work put into main product line
A Series of Personal Branding Kits for entrepreneurs
